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For families who value their time

Every property move, made with clarity.

We're Keith and Rachel, a former landed developer and a former clinical specialist, now one husband and wife team at PropNex. We help established and growing families plan their next property move, and the one after it, with a strategy built on real data that still feels right five to ten years from now.

$200M+transacted Top 1%consistently at PropNex 5 starclient reviews
Keith Lim and Rachel Tan standing in front of a colonial black and white building
Top Couple, PropNexRising Millionaire 2025 and 2026Top 3 Private Property Transactor, PropNexMultiple Property Owners Under 32
$200M+

Transacted for the families we serve

Top 1%

Consistent PropNex achievers

Top 3

Private property transactor, PropNex

100+

Families helped

Behind every number, a family that trusted us.

Top CoupleRising Millionaire 2025 and 2026Featured on EdgeProp
Recognition

Recognised by PropNex, month after month.

Top awards across both of us, only possible with our clients' trust. Tap any award to see it in full.

Keith and Rachel walking arm in arm along a white colonnade
Our story

Two advisors, one plan for your family.

Keith came from the developer side of landed property. Rachel came from healthcare, where patience and attention to detail are everything. Together we bring two very different strengths to one goal: helping you make property decisions you can look back on with confidence.

We don't believe in pressure. We believe in clear numbers, honest opinions and taking the time to understand what your family actually needs.

Data firstEvery recommendation backed by transactions and supply.
No pressureYou decide when you're ready, with all the facts.
Beyond the keysWe stay in touch long after the deal is done.
Portrait of Keith Lim
Meet Keith

Keith Lim

From landed developer to property advisor

Keith began in luxury landed development, where he transacted over $60 million in his first year and learned to think like both buyer and seller. A consistent Top 1% Achiever at PropNex, he now helps families and business owners plan their property journey with clear frameworks, from first upgrade to lasting legacy.

Read Keith's story

Keith started his career in luxury landed development. He worked alongside architects and builders, studied land plots, and matched families to the projects that suited them. Working on that side of the table taught him to think like both the buyer and the seller, and that dual view now shapes every piece of advice he gives.

During those years he served business owners, affluent families and family offices on some of their most important property decisions. In his first year, he was recognised as Top Salesperson, transacting over $60 million in landed homes.

Today Keith works with two groups of families. For established families and business owners, he helps build a property portfolio that becomes a lasting legacy. For younger families on the rise, he helps them progress steadily towards a landed home, if that is the goal, or towards a portfolio that grows with them.

Keith believes every family deserves smart property planning, backed by proper frameworks and systems, wherever they are starting from.

CEA Reg. No. R066217H
Portrait of Rachel Tan
Meet Rachel

Rachel Tan

From clinical specialist to private property advisor

A former clinical specialist with a double degree from NUS, Rachel brings a scientific mind and genuine care to every property decision. A Top 1% Achiever at PropNex, she specialises in condominiums, helping clients choose with clarity and confidence.

Read Rachel's story

Rachel holds a double degree from NUS and spent her early career as an accredited specialist in the medical field. That training gave her a scientific way of thinking: she looks at the evidence, weighs the risks, and only then makes a recommendation.

She studies each project closely, from pricing and supply in the area to the details that shape long term value, so her clients can make decisions grounded in data rather than hype.

What clients notice most is how she looks after them. The same empathy, patience and attention she once gave her patients now goes to every family she works with. She listens closely, anticipates what you will need next, and makes sure nothing is missed from first viewing to key collection.

CEA Reg. No. R069214Z
Services

Two things we do exceptionally well.

Selling your home

Your home, launched, not just listed.

Most listings sit on property portals and wait for the right buyer to search. Every home we sell goes through a clear four stage method, designed to bring the right buyers to your door and give them a reason to act.

Find out what your home could achieve
1

Price with evidence

We price using recent transactions, competing listings and buyer demand, not optimism. A home priced right draws the widest pool of serious buyers, and that is what creates competition.

2

Prepare the stage

Buyers start negotiating the moment they see clutter or a problem. Before the first viewing, we help you remove those objections, then capture the home with professional photography and video.

3

Launch everywhere buyers are

Each home gets a full content launch across YouTube, TikTok, Instagram and Facebook: a walkthrough tour, a photo story, short videos and a listing feature. We reach buyers before they've even started searching.

4

Create competition, then negotiate

We concentrate viewings so buyers can see that others are interested too. When offers arrive, we compare price, terms and timing, and negotiate on your behalf until the numbers are right.

2 weeksSold while the owners were overseas
1st open houseHDB flat sold on the first weekend
Above valuationFeatured on EdgeProp
Landed homes · By private consultation

See your landed home the way a developer does.

Before advising buyers, Keith started on the developer side as a Landed Sales Manager at a leading local landed development firm. He managed the sale of luxury landed projects from the ground up, alongside architects, builders and construction timelines.

Most agents only see a landed home once it's finished and listed. Keith has seen how they are conceived, costed and priced from the start.

01

Land value versus build value

How much of the price is the land, and how much is a house you may rebuild one day.

02

Planning and masterplan changes

How zoning, road plans and estate guidelines could shape your plot and its future potential.

03

Construction quality and cost

What a rebuild or major renovation would realistically cost, and how long it would take.

04

Exit value

Which features hold their value when it's time to sell, and which quietly don't.

For families upgrading to landed for the first time, and owners looking to buy, rebuild or right size their landed portfolio.

Book a private landed consultation
Results

Real families, real outcomes.

A few of the families we've helped recently, in their own words.

Sold and upgraded

Sold in under three weeks at a record price, then upgraded to freehold.

They wanted to move up without the stress of renting in between. After the sale, we secured an undervalued freehold home next to the MRT, with time to renovate comfortably before moving in.

"…we never felt pressured to rush into a decision."Shi Qin Neo
Forever home

Months of searching, then their 2,000 sq ft forever home in two weeks.

After months of looking on their own, they came to us with a clear picture of the life they wanted. Within two weeks we found the home.

"Keith is naturally thorough in his work."Sanjiv Venkatram, via PropertyGuru
First home

First home, chosen for the life stage they're in.

As first time buyers, they faced more options than they could weigh. We walked them through each one honestly, and they chose the home that fits where they are today and where they're headed.

"Their insights and experience are extremely helpful."Jacky Chen, via PropertyGuru
Sold from overseas

Three months with another agent. Sold in two weeks with us.

While they were stationed overseas, their home had sat on the market for three months. We sold it in two weeks at a record price and coordinated everything locally, so they never had to fly back.

"The coordination was exceptional."Gwendolyn Tang
HDB to landed

Sold at the first open house, then moved into freehold landed.

Their HDB flat sold at our very first open house. We then helped them secure a freehold landed home and coordinated the renovation and move.

"…they were incredibly thorough in analysing all possible options…"Anthony
Sell and buy together EdgeProp

A growing family, a sale above valuation, and no renting in between.

With a growing family needing more space, they had to sell and buy at the same time. We sold above valuation and timed both deals so they moved straight into their new home.

"What set Keith apart… was his calm demeanour and sincerity."James
Reviews

In their words.

5 star reviews from the families we serve

"What we really appreciated was that we never felt pressured to rush into a decision. They took the time to understand what we were looking for, walked us through the different possibilities, and worked closely with us throughout the process."

Shi Qin NeoAug 2026

"Top notch agent who is able to help us sell our property within 2 weeks with the highest price while we were stationed overseas. The coordination was exceptional…"

Gwendolyn TangMay 2025

"What stood out to us was the friendly, smooth approach… Keith is naturally thorough in his work… he genuinely cares about what you are interested in, is patient with asks, assists in sorting options and thinking through issues…"

Sanjiv VenkatramPropertyGuru

"Their expertise didn't stop there as they were incredibly thorough in analysing all possible options for our own stay, which led us to secure an undervalued landed property that was perfect for our needs."

AnthonyApr 2024

"From searching the ideal home for us to giving honest opinions. For us as a first home buyer, their insights and experience are extremely helpful."

Jacky ChenPropertyGuru

"We needed to buy and sell almost simultaneously which wasn't an easy task to undertake, his tenacity was evident via his collaboration with other agents to get both deals done impeccably in near perfect timing."

JamesSep 2023
How we work

Six steps, no surprises.

From the first conversation to the years after you collect your keys, here's exactly what working with us looks like.

Keith and Rachel seated at a desk in front of tall colonial windows
  1. 1

    A conversation first

    A relaxed 30 minute call to understand your family, your goals and your timeline. No obligations, just clarity on where you stand.

  2. 2

    Your numbers, made clear

    We work out your loan eligibility, CPF use, stamp duties and a comfortable budget, so every decision after this rests on solid ground.

  3. 3

    A strategy built around you

    We shortlist options using real data: pricing, upcoming supply, growth drivers and exit potential. You'll see why each one makes sense, or doesn't.

  4. 4

    Viewings and negotiation

    We view together, ask the questions others miss, and negotiate firmly on your behalf.

  5. 5

    Securing your home

    From the Option to Purchase to lawyers and bankers, we coordinate every step through to key collection.

  6. 6

    Beyond the keys

    We stay in touch with a yearly review of your property's value and options, because a good plan keeps working long after the purchase.

Watch

See how we work, in under a minute.

Our How We Sold It series, a look behind the brand, and our conversations with PropNex leadership.

Tap any video to play it right here on the page.

Keith and Rachel smiling in front of a colonial building
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Contact

Start with a conversation.

Tell us a little about where you are and what you're thinking. We'll reply personally, usually within the day.

We use your details only to reply to your enquiry, in line with the PDPA.

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